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Updated November 23, 2009

Political Signs - Yard Signs

Tuesday, January 19, 2010

Benefits of Vehicle Magnets

When should your business be engaging in advertising and marketing? A good businessperson knows that "all the time" is the best way to answer that question. It would be quite difficult (and costly) to have radio and television ads running all of the time; to have billboards displaying your brand constantly; to have present and potential customers receiving a ton of mailers; etc.

A good marketing strategy finds several ways to promote a company and its products/services in order to expose its name and images to potential customers. Radio, television, and billboard signs are used because of the amount of exposure afforded - they exist where people will see them. Where can you advertise where you're sure to find great amounts of people? The roadways are packed with plenty of drivers. Vehicle magnets can be a great way to get your company some attention.

There are several ways to implement vehicle magnets. Does your company own trucks to deliver materials to and from your business? If so, then truck magnet signs are available to display your company name, address, phone number, and so on. Does your company make local deliveries? Van magnet signs are also available to get the attention of local drivers. Are you the owner of a small business and want to advertise during "off hours"? If so, then you can purchase a car magnet sign to feature your business' name and Web site.

Why are vehicle magnets a good choice for marketing and advertising? Let's consider some advantages:

A vehicle magnet serves as a 'silent' salesperson (such as a billboard). A van magnet can feature phone numbers, images, and descriptions of products/services. When you're on the road, potential customers can still learn about your company as if they were talking to a representative. Have information on the vehicle magnet such as a phone number of Web address so people can learn more about your products/services and eventually make a purchase.

People need repeated exposure to a company's name and associated products/services in order to retain them in long-term memory. This process is called branding. Branding helps customers make associations to your business such as slogans, images, and products/services.

Local advertising is a very big market for smaller companies. Car magnet signs can make a local impact in a short amount of time. The more often your vehicles are on local roads with vehicle magnets, the more exposure your company will get within the local market. This tactic is used with such businesses as auto part sellers and food and beverage vendors.

Advertising signs can become a powerful marketing tool for your business. Think about investing in several vehicle magnets if your company owns a multitude of trucks, vans, or cars.

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